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With the explosion of mobile, social and online channels, multi-channel campaigns have become the norm for engaging consumers in conversations about brand and product. But with these new channels come new challenges. For example, how do you attribute how much influence each of these channels or programs has had in the conversion of business?

Attribution analysis is no longer a nice-to-have. With the spending required to support multi-channel marketing, attribution analytics is a must-have. Yeti Data is all about solving this problem.

Yeti Data’s analytic applications, powered by our patent-pending Yeti Snowflake technology can help you take a data-driven, bottoms-up approach to understanding how effective each customer touch is in driving engagement, loyalty and revenue. It’s not easy, but Yeti Data can do it.