Yeti Data

10 Nov The Yeti Data Manifesto – We Solve Big, Hairy Problems

Posted at 18:18h in Big Data, Yeti, Yeti Data by theYetiAdmin

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To provide value to their companies, marketers need to turn all their customer and behavioral data into reliable insights and to use those insights to drive actions that deliver results. Traditional enterprise and even web-based customer data management solutions are not going to do this...

04 Nov Yeti Data – Solving the Big, Hairy Problem

Posted at 18:25h in Yeti Data, Yeti Snowflake™ by theYetiAdmin

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A decade ago, marketing was a technology backwater. Today, with the explosion of mobile, social and online channels, marketing is now at the forefront of the data-driven transformation of brands and customer experience. From having to beg, borrow and steal customer data a decade ago, today...