A Life Ring for Marketers Drowning in Customer Data

It is an amazing time to be a Marketer.  An ever growing set of channels through which to communicate with your customers, millions of data points revealing behaviors and predicting intent, and the opportunity for a two way conversation.  You have more data, in more...

Targeting 2.0 and the 4 Cs

There comes a time in every marketing cliché’s life when it gets the 2.0 treatment. With targeting that time is now. Targeting 1.0 was based on segmentation of your customers using broad-based demographic and behavioral characteristics. Targeting 2.0 is based on understanding individual customers and...

The Yeti Data Manifesto – We Solve Big, Hairy Problems

To provide value to their companies, marketers need to turn all their customer and behavioral data into reliable insights and to use those insights to drive actions that deliver results. Traditional enterprise and even web-based customer data management solutions are not going to do this...

It’s a big, hairy problem
Yeti Data – Solving the Big, Hairy Problem

A decade ago, marketing was a technology backwater. Today, with the explosion of mobile, social and online channels, marketing is now at the forefront of the data-driven transformation of brands and customer experience. From having to beg, borrow and steal customer data a decade ago, today...

Marketing Attribution in the Age of Big Data

by Victor Szczerba, CEO Yeti Data   Today’s marketers have access to more data about their customers than ever before. The explosion of mobile, social, and online channels provides a treasure trove of potential customer intelligence.  This should be a golden age for marketers. But there’s a catch. ...

Hello World – The Yeti Pack is Done Hibernating

The Yeti Pack is done hibernating. After almost two years in the cozy darkness of the Yeti Lair, our product is customer ready and we want to tell you about the real-world problems that we’re working with our customers to solve. While we’ve been coding away...